Adventures in Self-Publishing

I’ve learned a lot in the past week and a half.

As you know, I’m preparing my manuscript Blameless Mouth for publication through Lulu. However, what you may not know is that I’ve been dancing around this idea for a long while. I’ve been asking myself: Should I do it? Do I have time to promote it? Will anyone buy it? Can I ready the manuscript? These questions were dogging me, because there are no answers for these questions.

Finally, over a month ago, I decided to just go for it. I began editing my manuscript and getting it ready to put in the template. This was nothing new. I’ve edited this manuscript more times than I can count. What’s different is that I took that next step.

I am now in a new world, as  a writer and creator. I am now fully out of the editing process and into the publication process. I’ve never formally self-published any book and it’s complex and scary. But, like I said, I’m learning a lot. And I’d like to share those lessons with you.

Lesson #1: Brag About Yourself

Did you know that when you publish a book, you have to write about yourself in the third person? It’s true…and completely awkward. I wrote a bio for myself, which I’ve added to my new About page. That was difficult, but certainly not insurmountable.

Then, I had to write a blurb about the book, for the back cover. This was again, not insurmountable, but incredibly challenging. I’ve spent years on this manuscript. It’s the most significant piece of writing I’ve ever created. And yet, I could not distill this book down into four or five persuasive sentences without feeling like a complete phony. I am not quite ready to unveil the blurb yet, because I want to show it to a friend who’s reading my manuscript now. But, the rough draft is there.

Lesson #2: You Need Other People’s Help

It was also recommended to me from several folks that I get a few blurbs for the back cover. I really dragged my feet on this at first, because this involves asking for favors or God forbid help from people. I am not good at either.

During one of my 5 AM creative times I realized that I am not asking on behalf of myself, I am asking on behalf of my work. Certainly, my poetry deserves the effort and potential rejection, if I’m going to all the time and expense of self-publishing it. What I have learned, of course, is that people are generous and are willing to review my work.

Lesson #3: Cultivate Patience

Also, I’ve learned that self-publishing involves a lot of waiting. I am not a patient person, so this has been challenging. Apparently, there are a lot of technical steps throughout the publishing process. Without a formal publishing company to work with, I have to do this work myself. I don’t mind, but I didn’t expect that it would take time.

I discovered early on in my research that Lulu provides an ISBN to your book, if you buy their Global Distribution package. But, the ISBN lists them as the publisher. I have nothing against Lulu per se, but I was a little disappointed when I learned this. Luckily, thanks to awesome Twitter advice, I learned that you can buy your own ISBN, which I bought this morning. (Goal achieved!)

The ISBN form asks for a Library of Congress Catalog Number. It’s not required, but I thought that I should have one. So, I filled out the first step of the form this morning. And I learned that I’ll have to wait up to a week to get this part of the application approved, before I can request the LCCN.

The cool part about applying for all these acronyms (ISBN, LCCN) is that I had to name my publishing company. Today, Everything Feeds Process Press was born. That made me feel good.

That’s where I am now. I am waiting for friends and acquaintances to review my work and potentially provide blurbs for me. I’m waiting for my LCCN application to get approved. My manuscript can’t become a book until all those things happen, so I wait.

It’s exciting and I feel like I’m just going to bubble over with energy. But it’s also nerve-wracking. A big part of me just wants this book out in the world. But now, I have some time to prepare some posts about the book and my writing process, record some poems for audio or video poems, and build a Facebook product page. These are the benefits of waiting to go through the process correctly.

***

Despite (or perhaps because) of all this learning, I am really enjoying this self-publication process. I have something to look forward to during my morning creative time. Each time I check another item off of my to do list, I feel like I’m building towards an end result: a finished, published book. I guess I can wait  a few more weeks for all of it to come together.

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9 Comments to “Adventures in Self-Publishing”

  1. I’m very impressed by how you’re going thru this process–you are definitely organized. Looking forward to seeing the result, but you’re certainly going about things the right way.

  2. Thanks John. I’m certainly learning by observing what you’re doing, as well as what others like Kat Mortensen have done. Hopefully, that accumulated knowledge will work. :)

  3. Sometimes I feel like the best thing someone could learn from me is how not to do things! I wish I’d been as organized as you are last February when I first put those books on Lulu. I really felt a blog with a readership like RFBanjo would be enough to sell the book. Boy, was I wrong! The biggest lesson I’ve learned–again–is that friends & community are everything when you’re trying to get something done!

  4. I wouldn’t call you a cautionary tale just yet. :) I think that one thing I’m learning from you is that sales will be slow, especially poetry book sales. I’ve also really benefited from the Q&A sessions you’ve had on your Spring Ghazals blog. The feedback that you receive from your blogger friends has been very valuable to me. I like that you’re reaching out to others and asking for help, involving us all in the process.

    I think that you’re right, in that community and friends are what gets work done. I haven’t always been great at facilitating community on my blog or in my life – I’m kind of a super introvert. So, asking others for blurbs or reaching out for publicity help is challenging for me. However, it’s going to be a necessary part of getting the word out about my book.

    I think I have to figure out how to involve people in the process in a way that’s authentic and doesn’t feel predatory or too much like a marketing ploy to me. I think you’ve really done it in a way that feels natural.

  5. I just thought of another point. Something else that you’ve done well is that you’ve told the story of the book. Knowing that the book comes from a very real and personal experience, I think, will encourage readers to check it out.

  6. Thanks for the vote of confidence! I worry sometimes about the “marketing” aspect & whether folks on FB & Twitter & those connected to RFBanjo will find it off-putting. It has been interesting to me that since the marketing push began, readership on RFBanjo is down.

    & thanks especially about what you said about the back story. My fraught relationship w/EG has been a hugely determining factor in my life & one that’s produced both emotional pain & huge creativity. Who knows–maybe in another 10 or 20 years if I’m still around, EG & I might actually be friends again & make it work. But for now, the book means so much to me precisely because of the personal connection that taking the time to try to sell it as properly as I can feels like a bit of “redemption,” for lack of a better word. & it certainly has had the unexpected–& very happy–effect of helping me to find a new cyber community & strengthen some relationships in my existing cyber community–Raquel M, for instance, who’s been wonderful in this, as have you & Aaron & Kat.

  7. Congratulations on getting through the self-publishing process. When I starting trying to get my book together for publication I discovered that there was a huge learning curve. I couldn’t believe how much there was to do and how long I had to wait to get everything done. I got so frustrated at one point that I nearly gave up, but it’s done now and I feel really great about it. There nothing more exciting than getting your first proof in the mail. Well actually there is and that’s your first sale.

  8. Thanks, Lovelyn. I’m so glad to hear from someone who has successfully self-published. I am totally looking forward to having the proof in my hands. Now, I just have to wait for it. :)

  9. A great list of lessons– well done!

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